Did you know that one of most lucrative professions in the world is Public Speaking? In fact it has been said on the many websites that the average salary of a public speaker is over $100,000+????
YAAAAAS public speaking is very lucrative. The key is first identifying what kind of speaker you want to be which will also determine your income. I bet you didnt even know that there are truly different Types of Public Speakers? Well let us help you determine what kind of speaker you are.
Identify your goal with speaking
Before you book your first event and open your mouth, you must know exactly what your goal is every time you speak. Keep in mind that every time you speak, you are on stage. From networking events to major conferences where you are the keynote, you must have a true end in mind.
As a speaker, you should be able to give value so that you can be valued. Every time that you speak, you want people to walk away wanting more from you. As a speaker, your goal is to be able to increase your reach and your bottom line.
I like to call this increasing your “coins and contacts.” Ultimately, every time you speak this is your main goal. There are many opportunities to increase your “coins and contacts.” It just depends on what kind of event you are doing. If you have a workshop, your goal may be to sell programs or products.
If you are a keynote speaker at a conference, your goal may be to collect more qualified contacts. If you are at a networking event, your goal should be again to collect more contacts. Every time you open your mouth, always set a goal for what it is that you want to do.
Yes, your job as a speaker is to give value. However, keep in mind that when you impact someone, they will want to stay in touch with you in some way. You should always be valued for your value.
How about I give you an example of how to give value and be valued. I would like to start with introducing yourself at a networking event! In fact, I want to give you a free gift to show you what I normally do when I’m introducing myself at any networking event. 100% of the time, I walk away with new qualified contacts.
I know many may say this, but at a networking event I only have a few minutes, maybe seconds, to build a relationship.
So how is that classified as a speaking opportunity? Basically, every time you speak it’s an opportunity to position yourself as an industry expert and to again increase your “coins and contacts.” If you would like to see an example of this, simply go to Bonus.SpeakingForProfits.com and download this script that I promise will change your life.
Now that you have an example of what I mean by giving value, I would also like to help you identify that there are different kinds of speakers and you ultimately will want to decide what kind of speaker you wish to be. I would like to say that there are four main kinds of speaking styles. I will give you a detailed description of each, and then you will want to decide which you want to be. All of them are equally powerful, it just depends on what end you have in mind.
The keynote speaker is hired to bring in the motivation for an event. They get paid for talking and they don’t make any kind of offers. An incredible keynote is someone like Les Brown. He is an incredible story teller and motivator. He is hired to speak to all kinds of organizations to motivate people into believing in themselves in all kinds of ways. Typically, the income made from keynote speakers is a one-time fee for when they actually speak. As a keynote speaker, it is your job to inspire and entertain
your audience with stories and teaching points.
These are speakers who will come to sell a product or service from the platform. They tell stories but are also going to give a sales pitch. In most cases, you are not able to really come to someone’s event and pitch high- cost products or services unless there is some kind of agreement. Generally, if someone brings you in to pitch, they will want to get a percentage of your sales in exchange for putting you in front of their network.
Most pitchers typically will host their own events. A great example of a pitcher would be Lisa Nichols. She holds events where she shares incredible stories. She also shares a lot of testimonials of clients who work with her, and in almost every case she will make an offer. There are times, however, where I have also seen Lisa Nichols as a keynote. But even then, she will still give enough value so that you will want to connect further with her, and then you may be invited to an event where she will pitch.
Pitchers will typically make their money from what speakers like to call “the back of the room.” I’ve been to events and seen pitchers make multiple six figures with a 45-minute talk.
A donor is going to give tremendous value. However, in a lot of cases they don’t really make an offer. They can be classified as apitcher without the pitch.
Donors are exactly what they sound like. They donate their time but honestly don’t really get much of a profit in return. Now if you plan to make public speaking into a platform to help you increase your bottom line, then I wouldn’t recommend becoming this kind of speaker.
Many people will fall into this category because they don’t want to come off as being pushy. That being said, keep in mind that the worst thing you could ever do is give someone tremendous value and then leave them hungry for more. All you are really doing is setting this person up to buy from the next person who makes the pitch. They may not even be as good as you, but because you set it up, they will make the sale.
A transformer is a combination of a keynote and a pitcher. A person that I would put into this category would be someone like Tony Robbins. You are going to spend hundreds to thousands to see him speak, but you are also going to spend more money at his events.
I’ve literally seen him go and work one-on-one with people in the audience and transform them right then and there. They will tell stories. They will pitch products and services.
Even if you don’t purchase the pitched items, you will still walk away with value. I believe that Les Brown and Lisa Nichols are also transformers, but I wanted to give specifics so you could identify with different types of speakers and understand what kind might suit you best.
You’ll notice that with the exception of a donor, these speakers will give value and be valued. Some from the front of the stage and some from the back. Regardless of whatever style you believe you may be, you have to have a goal for what will happen when you speak.
I will say honestly that for me, it has been more profitable to make offers. I love hosting my own events, but it’s not just about having fun. By hosting your own events, you will be given more opportunities where people may want you to come in to be a keynote.
Put in the time and it will pay off. Work on perfecting your craft. Develop your talks based upon your goal. Practice, Practice, Practice, and get yourself out there.
What type of speaker do you want to be?
So now that we have gone over the different type of public speakers, the question is what type of speaker do you want to be? Did you know that we help people just like yourself to become great speakers and make tons of money doing so? If you would like to get a session with one of our team members on becoming a six-figure speaker, contact us today and we will help you on your journey to public speaking!