In this article we will go over what a CRM tool, 4 reasons you should have one as well as Taurea Vision Avant will go over one of her favorite CRM tools to use.
Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels — or points of contact between the customer and the company — which could include the company’s website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences and concerns.
Check out this video done by Taurea Vision Avant on the CRM that she recommends. CLICK HERE for your free trial as well.
4 Top Reasons You Need a CRM system
- Its the only way to truly have a hold on your followers. If you use social media, you are only renting space.
Today we live in a world where social media is most definitely King. However, remember that we do not own any of our social media followers. Yes, it is very important that you are on social media if you are planning to build a successful business however one of the number one mistakes that most business owners make is that they do not convert your followers into prospects. A prospect is only a prospect when they have effectively subscribed to your database.
- You can track your prospects
Another cool thing about having a CRM tool is that you’re able to track who your prospects are and where they are located. Many times, you may have people that want you to come to their Market to promote your product and / or service however, it is recommended to make sure to check to see if you have a following there. The best way to do this is by an effective CRM tool that can show you where most of the people are actually opening up your emails. Such an effective way when scheduling workshops or conferences or any kind of events across the country.Also, another bonus with being able to track your customers is being able to pay attention to who is opening up most of your emails. Typically the person who is opening up the most is also increasing their chances of them actually making a purchase from you. If you’re noticing that nobody is opening up your emails, then you would also want to make sure to check to see what kind of value are you giving to your prospects. This is the best way to really track to see if you are giving enough instead of asking for too much.
- You are able to send direct messages to them
Another common mistake about social media marketing is that people believe if they post all will see. The truth is that only about a good 5 to 10% of the people who follow you will actually see your information on their feed. Depending upon what social media profile you are using, these social media companies will also have algorithms to determine if they should increase the number of people who actually see your posts. Many of them are also now wanting you to pay to boost your posts to YOUR followers. So the great thing about having a CRM tool, is that you can send out an email to every single one of the end of the jewels in your database. Now keep in mind yes with so many emails getting in our inbox everyday, it does reduce the chances of people actually opening your email. However, with effective email marketing you are able to increase the percentage not because of an algorithm but because of the proper copy that you include in your subject bar. This will allow you to increase your chances of people actually sing the information that you are providing.
- It makes you a Valuable asset
Another popular thing that is taking place in the world of marketing, is being able to use your social media profiles as streams of income to Market other company’s products or services. However, today more than ever many of these companies are also looking to see that you have a database. The larger your database, the more valuable you are perceived to be. This is why it is so important that you focus on building your database as well as you’re following. With the opportunities of being able to buy followers as well as likes and comments many companies are paying close attention to your databases as well.